![]() Here are some key takeaways from MRC Data's research, providing further insights on the heavy-hitting impact of music on TikTok.* Overall, the unique way TikTok's community discovers, endorses and co-creates music is what makes it such a powerful tool for brands. From emerging artists to small business owners, the research from MRC Data reinforces that by associating with the right music or sound on TikTok, creators, artists and businesses alike can see a major impact." "TikTok is the home for music trends that permeate the industry, charts, and culture. "TikTok has become an integral part of music discovery, connecting artists to their fans and introducing brands to every corner of the community," said Ole Obermann, Global Head of Music, TikTok. From working with a culturally relevant musician to create a custom song, or tapping into trending voiceovers and jingles on-platform, music and sound play a major role in how brands share their personalities with the world. ![]() We've seen TikTok's "sound on" origin challenge brands to think outside the box. MRC Data's research reveals the power of music on TikTok, shedding light on the importance and impact music has for brands and the creator community alike. Music and sound are TikTok's universal language they play an integral role in the community's creativity, liveliness, and cultural impact. That's why we commissioned MRC Data and Flamingo, both independent research and analytics groups, to dive deep on two of TikTok's defining spheres of influence: sound and culture. Trends happen naturally and regularly because of the way our community participates in and engages with content on the platform.Īlthough we've known this for a long time, we wanted to get Into the Thick of Itand find out what truly drives these trends on the platform and how they extend and impact culture at large. The TikTok community is a reflection of our communities at large - diverse ecosystems of creators, people, culture drivers, and everything in between. Our community has made stars out of musicians like Lil Nas X and Olivia Rodrigo, and brought about big wins for brands including eos shaving cream, the brown GAP hoodie, Goldfish crackers, and the L'Oréal Foundation, to name a few. When you're done, simply deflate the floatie for compact (and flat) storage in between swims.Trends on TikTok drive and inspire action. No oily smells, no scrapes from sharp edges, and no problem getting comfortable so that the kids can enjoy an ice cold poolside popsicle in the triple-digit heat. All feature bold, bright artwork and imaginative shapes that will look great in a social media memory years from now.Įach Pool Floatie is crafted with durable, sonic welded PVC that is soft to the touch. The closed ring shape is great for kids and tweens as they lounge, swim, and cannonball their way to a summer sunset. The latter makes it easy for little ones to get in and out of the floatie while they're doing kid things like devouring a handful of Goldfish crackers or finding a warm towel to slow down those chattering teeth. Good Banana Pool Floaties come in two main varieties-a larger ring shape and a "split-ring" style. Deflates for compact storage year after year.Durable, soft-touch PVC with easy-fill air valve.Split-ring shape (Dinosaur, Flamingo, Unicorn) for easier on/off for littler kids when out of the water.Ring shape (Avocado, Donut, Pineapple, Rainbow, Tie-Dyed) for versatile play in, out, and around the floatie. ![]() Perfect for lounging, swimming, cooling off, and imaginative play.Brings non-stop entertainment to the pool.They're pool floaties styled and sized specifically for kids!.Crafted with soft-touch PVC and easy-fill air valves, our Pool Floatie series is the perfect way to kick off the pool party. In addition to being sized incorrectly, they lack the imagination to get kids ages 3-11 excited about them-until now! We went to the drawing board and created the perfect size (and quality) floatie for kids while integrating the kind of characters they would love spending the summer with. Many pool floats were designed for fully-grown adults, or were meant for toddlers and babies. SHOP COLOSSAL PARTY / SPECIAL EVENT SUPPLIESīanners / Table Covers / Centerpieces / Party Props Loungefly Premium Wallets, Bags & Mini Backpacks
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